Social Media www.EasyAnderson.com

Making Money With Social Media – How To Beat The Big Brands And Agencies

First off, we have been doing social media since the stone age, 1990 and watched it evolve and change and also stay the same since them.  We have used it to promote our businesses and our clients.  I mean you have to eat your own...

How To Determine Click Fraud

Measuring Profits And The Easy Anderson Click Fraud Formula

How To Drastically Put More Money On The Bottom Line For You And Your Clients By Measuring What Is Going On “What’s measured improves” - Peter F. Drucker No matter what area in your business from your website to your social media, to your sales,...

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Google+ or Facebook? How To Get The Most Bang For Your Buck.

Why You Should Be Active On Google+ Well Facebook has been getting all the publicity lately while Google+ has been very, very quietly kicking their butt.  In fact right now Facebook has about 800 million people checking in per month, but Google plus has nearly...

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In the “Quote For The Day” column

                  Took me awhile to figure that one out.

First off, we have been doing social media since the stone age, 1990 and watched it evolve and change and also stay the same since them.  We have used it to promote our businesses and our clients.  I mean you have to eat your own dog food right?

Social Media www.EasyAnderson.com

Social social media is just another tool that when used right that can be highly beneficial and when used wrong can cause injury to your business.  Just like a good knife.

Easy Anderson’s Social Media Tips.

Tip #1.  “Social Media like brushing your teeth works best when done daily”  Even if you just spend 10 minutes a day on the various platforms, it beats spurts of effort.

Tip #2.  ” Make sure you are tracking leads and business that come in from it. Otherwise, why bother?”  This can be done easily by using a separate phone number and email that get you from Google for free so that you can tell how many calls and contacts you get, to asking where they heard about you, and offering coupon codes for any offers that you may have that you offer through Social Media.

Tip #3.  ” Don’t sell on social media ”  Just offer free advice so that people know that you know what the heck you are talking about”  Figure out how to help them and they will automatically want to buy from you over time. Actually give a shit, don’t fake it.

Tip #4.  ” Keep it simple and to the point”  ” If people have to think to get your message, they will do neither” .  Think great headlines and use pix whenever possible.

Tip # 5. ” Don’t worry about getting tons of likes or friends”  We have found that well over 50% of all social media people are fake profiles set up by marketers or not ever used. With Twitter we estimate that it is over 60% that are not real, so take your numbers with a grain of salt.

Tip #6.  ” Remember you are just renting space on Social Media platforms and you always want to be driving people to your site.  You can lose your account for no good reason or the platform can go belly up. Can anyone say MySpace?  So hook them with Social Media and then get them to sign up for your email list and at the very least, make sure your site can help them let you know that you can help solve their problems.

Tip #7.  ” Be positive and helpful, and most importantly “REAL”.  Follow these rules and you will get business if your product or service is decent.

Right now they are not talked about as much as the other, but if a business is actually looking to monetize their Social Media, Google+ and Linkedin blow away everything else by far, even though most of the Big Agencies don’t have a clue as to how to use them to make money for their clients. Which I think is GREAT! :)  Don’t you?

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How To Drastically Put More Money On The Bottom Line For You And Your Clients By Measuring What Is Going On

“What’s measured improves”

- Peter F. Drucker

How To Determine Click FraudNo matter what area in your business from your website to your social media, to your sales, you need to measure them and track them if you want them to improve.  While this may seem elementary, most businesses we work with do not do that. Or if they do, they don’t measure the right things with the right tools.

No matter what you are doing with your business, by simply starting to measure your ROI on everything that you are doing, you can improve your performance by 20%, 80%, even 200% in a short period of time.

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Why You Should Be Active On Google+

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Well Facebook has been getting all the publicity lately while Google+ has been very, very quietly kicking their butt.  In fact right now Facebook has about 800 million people checking in per month, but Google plus has nearly 50% more with 1.2  billion people using it on a monthly basis.

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Hope - Profit Consultant

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